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Summer Sales: Your Ultimate Guide to Scoring Chic Steals

Updated: Mar 23, 2025

Listen up my fashion-loving friends! I'm about to spill the tea on one of the biggest secrets in the world of shopping - learning how to decode those pesky price tags.

TopShop is pictured with a 70% off sale on their clothing

 

As a self-proclaimed "sale-aholic," I know the struggle of trying to stretch our coins as far as possible. But did you know that our favorite retailers have some sneaky strategies when it comes to marking down their items? Yup, things like dropping a new collection and then discounting the pieces that didn't sell well, or using specific price tag numbers to indicate clearance, permanent price cuts, and more. The tea is, this info isn't really "gate-kept" - we just haven't always known where to access it. But girl, I’m here to change all that!

 

I've done the research and found three super juicy articles that break down all the insider details on retail pricing strategies:

 

 

Esmee Blaazer of Fashion United we've got the scoop on how fashion brands leverage seasonal sales to manage their inventory and boost cash flow. The tea is that fast fashion faves like Zara and H&M are constantly dropping new collections to stay on-trend, while other brands focus on quality, sustainability, and avoiding constant discounting. Understanding these industry dynamics is key to timing your purchases just right.

 

 

Penny Goldstone of Marie Claire is spilling the secrets to shopping Zara's sales like a total boss. The key is hitting the stores early in the season, around June and December, to score the best deals. And don't forget to sign up for Zara's newsletter so you're always in the know about upcoming markdowns and promotions.

 

 

Finally, The Krazy Coupon Lady is decoding price tags to help you identify potential discounts. Prices ending in .97 or .99 usually mean clearance or final markdowns, and unique tags or colors can signal if an item will be restocked or discounted even further. Knowing these insider tips will have you shopping like a total pro.

 

Ready to become a price tag pro and save major coins on your next shopping spree? Spill your shopping backs in the comments below! Let's chat about your favorite money-saving tips!



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